The SendBound Blog

Get to know the world of email marketing and stay up to date with the latest trends.

7 Ways to Overcome a Sales Slump

In sales, there are few things as demoralizing as a sales slump.

The financial implications aside—if you can ever really get them out of your head—your confidence takes a huge hit when you aren’t able to sell effectively.

Here are seven ways to overcome a sales slump.

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7 Tips to Retain Your eCommerce Customers

It’s a lot less expensive to keep a current customer than to acquire a new one.

According to Invesp, it costs five times as much to attract a new customer, than to keep an existing one.

In part, this is because you have a 60 – 70% probability of selling an existing customer. While the probability of selling to a prospective client is 5 – 20%.

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8 Email Marketing Mistakes Your Business Should Avoid

It’s not as simple as just sending out an occasional email to market your products and services. If you want to be a successful email marketer, you have to do it well. To do it well, there’s not just one thing you have to do properly; there is a myriad of strategies that can lead you to success.

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Using CRM Data to Transform Your Email Marketing Campaigns

Creating content based on your target group’s preferences has been a trend for many years now. The early idea remains the same but, thankfully, the technology behind the process has changed drastically. Gathering data, automating customized messages, tracking and analyzing results has become a lot easier.

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