B2B companies have customers all over the globe, and more often than not, they only have one or two offices. This means one thing for a sales team. Lots and lots of emails.

It’s a lot less expensive to keep a current customer than to acquire a new one.

According to Invesp, it costs five times as much to attract a new customer, than to keep an existing one.

In part, this is because you have a 60 – 70% probability of selling an existing customer. While the probability of selling to a prospective client is 5 – 20%.

Email marketing. It’s a relatively simple concept, yet it’s widely successful. In the broadest sense, it’s just sending your marketing content directly to prospects’ email inbox.

It’s not as simple as just sending out an occasional email to market your products and services. If you want to be a successful email marketer, you have to do it well. To do it well, there’s not just one thing you have to do properly; there is a myriad of strategies that can lead you to success.

Imagine having a 24/7 assistant that could take good care of your clients and make you money (even if you are sleeping for taking a well-deserved vacation). If you have SendBound, you have one.

Creating content based on your target group’s preferences has been a trend for many years now. The early idea remains the same but, thankfully, the technology behind the process has changed drastically. Gathering data, automating customized messages, tracking and analyzing results has become a lot easier.